How to Choose the Best Swimwear

At Ui Swim, we know that finding the perfect swimsuit, bikini, or swim shorts can feel complicated. We also believe it shouldn’t be that way.

In our opinion, the best swimwear is the one that makes you feel confident and comfortable. Here’s our guide to choosing timeless, flattering swimwear that fits both your body and your lifestyle.



1. Prioritize Fit and Comfort

Swimwear should move with you, not against you. Look for a design that offers gentle support without digging in.

All Ui Swim swimsuits, bikini tops, and bikini bottoms are crafted with a double-layered, thicker-than-average fabric that hugs the body and provides a smooth, secure feeling. Whether you prefer a minimal bikini or a sleek one-piece, the right fit will make all the difference.

Tip: Adjust straps or ties for a custom fit. Many of our designs, like the all-time bestseller Ava Halter Neck One-Piece, feature these kinds of qualities.

2. Choose a Fit That Flatters You

Every body is unique. When choosing swimwear, focus on what highlights your natural shape and makes you feel balanced.


3. Invest in Quality

We believe that the best swimwear is defined by longevity, not trends. 

Our swimwear made in Riga, Latvia, uses high-quality recycled materials. The craftsmanship and attention to detail ensure they maintain their shape, season after season.

Choosing sustainable swimwear means investing in something that lasts, both in style and in quality.

4. Pick a Color That Matches Your Mood

Your swimwear color can reflect your personality and the feeling you want to boost all year round.

  • Deep or bright tones like Raspberry Red and Petrol Blue radiate happiness, energy, and confidence.

  • Classic shades like Black and White are always a safe choice, and create a calm aesthetic.

Pro tip: Neutrals are timeless and comfortable, but don’t be afraid to explore color, especially shades that highlight your skin tone!



5. Look for Timeless Design

Trends come and go, but timeless Nordic style never fades. Choosing minimal, well-crafted designs means your swimwear will remain a part of your wardrobe for years to come.

Our philosophy is simple: timeless over trendy.

Each Ui Swim piece is built around clean lines and lasting quality, a reflection of the Nordic mindset we’re proud to represent.

Final Thoughts

The best swimwear is the one that makes you feel free and like yourself.

At Ui Swim, we design for that feeling.

Because when you wear something that fits and lasts beautifully, life simply feels better.

Explore our collections here!

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