About Ui
About Ui
Our Brand Core
Ui Swim is a Helsinki-based designer swimwear brand that redefines swimwear as cherished design items, deserving of utmost care.
At the core of our brand is Iida Suutarla, a Finnish fashion designer with insights from Finland and Sweden. Rooted in meticulous research and customer understanding, her design philosophy seamlessly blends premium quality, functionality, and flattering fits, embracing clean aesthetics.
What 'Ui' Holds
Our name 'Ui' holds a special meaning as it represents the Finnish word for 'swim.' Having grown up in the archipelago in Helsinki, water has always been a source of comfort and solace for Iida. By merging her expertise and design philosophy, she adds personal value to each piece.
Elevated Essentials
Our mission is to transcend the wear and tear culture by creating elevated essentials for every season. Crafted with our top-tier signature fabrics, our collections epitomize refined elegance.
Experience Nordic minimalism, impeccable fits, and purposeful design with our enduring, premium pieces. Redefine your swimwear game with Ui Swim.