Ui Swim Launch Event
We launched our first collections on June 8th at Valkoinen Sali, Helsinki. In a truly unforgettable fashion show, we proudly introduced our Ava and Aurora collections in the company of talented Finnish artists.
Rony Rex Sets the Stage
When the guests sat comfortably with welcome drinks sponsored by Aperol in their hands, our designer Iida Suutarla began with a speech.
We were honored to have the renowned Finnish DJ and musician, Rony Rex, kick off the show with his music. The captivating tunes worked their magic, transforming the venue and filling it with anticipation for showcasing our Ava Core Collection of refined swim essentials.
Photos: Pasi Salminen and Henri Juvonen
Isac Elliot's Surprise Performance
As the show went on, we were delighted to have the talented Finnish artist, Isac Elliot, surprise the audience by stepping onto the catwalk. The venue dimmed, and as the artist began to sing, all eyes were drawn to him in a spotlight's glow.
While we unveiled our Aurora Reflective Collection of luminous statement swimwear, Isac Elliot performed a track "Skaala" from his latest album. The magic of the moment was further amplified by a beautiful lighting that brought out the reflective allure of our Aurora pieces, complementing the essence of the song. It was a celebration of creativity and artistry.
Photos: Pasi Salminen and Henri JuvonenUi Swim's Grand Vision
With our launch fashion show, we aimed to reinforce our mission of elevating swimwear on par with premium designer items deserving of utmost care.
Creating an immersive experience for the launch emphasized our commitment to making swimwear a symbol of elegance and luxury, instead of another wear-and-tear item. A full video of the event is available here.
Photo: Henri Juvonen