Black Friday: Our Approach to Seasonless Design and Seasonal Offers

At Ui Swim, our philosophy has always been clear: design less, but better.

Our sustainable swimwear is created to last beyond seasons. So when Black Friday arrives, we like to pause and ask why we take part at all.

Why We Join Black Friday

While Black Friday traditionally exists to clear seasonal stock, our Nordic swimwear collections are intentionally seasonless.

We don’t design for trends, but for longevity, quality, and confidence.

This year, as we continue developing our collaboration in Riga, Latvia, your support makes a real difference. Participating in our limited Black Friday event helps us fund new materials, refine production, and keep sustainable craftsmanship close to home.

Our Offer This Weekend

This weekend, we are offering a sitewide 30% discount with the code BF30.

The offer is valid until Monday, December 1st, at midnight.

Whether you’ve had your eye on our Ava Halter One-Piece, classic bikini tops, or unisex swim shorts, this is the rare moment to make them yours, and help us make next year even better.

A Note From Us

We rarely do discounts, because we want every Ui Swim piece to hold its value, not lose it.

But this weekend, your purchase isn’t just a great deal, it’s a vote for sustainable, European-made swimwear and independent design that puts quality before quantity.

Thank you for helping us grow and create something beautiful for you next year.

 

With love,

Team Ui Swim 💙🌊